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Industry Highlights

by Maria Mitsova
February 23, 2007

On March 22, 2007 at 10:00 am Pacific Daylight Time (GMT -07:00, San Francisco) the American Marketing Association (AMA) will present a webcast entitled Search 2.0: Integrating User-Driven Technologies Into Successful Search Marketing Strategies. The webcast will address a number of issues important to online searchers and their control in gathering information.

The topics of discussion will include the latest online user numbers, the new opportunities in online search, new information technologies and outlets and their meaning to search, the challenges and solutions of measurement, the value of integrating all on- and off-line marketing initiatives and how to begin integrating your marketing programs for maximum impact and return.

The webcast is sponsored by search engine marketing firm Oneupweb and the participants will receive a free copy of its whitepaper “Consider Podcasting: A Powerful Addition to Your Integrated Online Marketing Efforts”. Marketers can register for free by visiting AMA's website.

"This webcast gives marketers the opportunity to ask questions about their online marketing plans and receive immediate feedback," said Lisa Wehr, President and Founder of Oneupweb and one of the featured speakers.

The American Marketing Association is one of the largest professional associations for marketers withs 38,000 members worldwide in every area of marketing. Since 1937, it has been the leading source for information, knowledge sharing and development in the marketing profession.


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