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New Twitter Homepage Puts a Focus on Search

July 29, 2009

As promised last week, Twitter has launched a brand new Twitter homepage centered on search and topic trends. Of course, we’re not surprised by the service's new focus on discovering real time information.

The new Twitter homepage features a big search box, along with three rows of popular topics: by the minute, day, and week. All this is in line with the company’s growing popularity in giving a sense of what is happening right now on any topic all over the world. It looks like Twitter is no longer just about updating your friends. Instead it is a platform for sharing and discovering real time information and global events.

In a post on the Twitter blog, co-founder Biz Stone comments the new home page explaining that it gives the company chance to get the new visitors to sign up and stay on Twitter longer:

“Helping people access Twitter in more relevant and useful ways upon first introduction lowers the barrier to accessing the value Twitter has to offer and presents the service more consistently with how it has evolved.”

Twitter also redesigned its search pages, but results are still organized by time rather than by relevancy or popularity:

“We have a lot of work to do when it comes to the quality of our search results and trend analysis but repositioning the product to focus more on discovery is an important first step in presenting Twitter to a wider audience of folks around the world who are eager to start engaging with new people, ideas, opinions, events, and sources of information.”


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