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IDC: WebTrends is Web Analytics Software Leader

by Milena Sotirova
March 14, 2005

According to the IDC (www.idc.com) report, WebTrends (www.webtrends.com), a provider of on-demand and software web analytics solutions and a business unit of NetIQ Corporation, continues to lead the web analytics market by revenue.

"WebTrends continues to lead the web analytics software market by revenue," said Robert Blumstein, Research Director for CRM Analytics and Marketing Applications at IDC.

The report titled, "Worldwide Web Analytics Software Applications Forecast and Analysis, 2004-2008: 2004 Shares and Current Outlook," (IDC # 32917) ranks WebTrends #1 in worldwide web analytics market share by a wide margin.

IDC also highlighted WebTrends search analytics and its recent acquisition of and integration with the WebPosition® Search Engine Optimization solution.

The research authority reported that by leveraging WebTrends SmartReports™ for Microsoft® Excel®, marketers can monitor revenue and ROI within a single report.

NetIQ (www.netiq.com) delivers cross-platform solutions that enhance business performance resulting in higher returns on infrastructure and Web investments. NetIQ products are sold worldwide, directly and through a network of authorized NetIQ distributors and resellers.

According to the experts, WebTrends 7 can now precisely quantify the relationship between organic and paid search positions and revenue within a single report.

According to Forrester Research, search optimization, segmentation, and campaign analysis top the list as the most-used web analytics product features.

It is found that 49 percent to 65 percent of users ranking their use as regular, frequent, or critical. According to WebTrends research, until now, marketers have had difficulty managing these programs. It is monitored to be due to  incomplete metrics or applications that were too complex to use.


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