Researchers Find that Cookies Increase Ad Revenue for Online Publishers


Most American consumers choose not to opt-out of targeted online advertising.   CATONSVILLE, MD, January 15, 2020 – How long has it ...

Retailers Find Future Top Customers with Data Science from Oracle


REDWOOD SHORES, Calif., Jan. 9, 2020 /PRNewswire/ -- Oracle is helping retailers find their top future customers using data science. A ... Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media


CHICAGO, Dec. 16, 2019 /PRNewswire/ --, a Cision company, has released the latest edition of its annual Digital Marketing ...

Sprinklr Acquires Nanigans’ Social Advertising Business


Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one ...

New Data Reveals That Brand Loyalty Is on the Rise Among Consumers


NEW YORK, Nov. 14, 2019 /PRNewswire/ -- Yotpo, the leading eCommerce marketing platform, released its annual brand loyalty survey examining American ...

Social Commerce Will Supercharge Holiday Sales, Research Reveals


NEW YORK--(BUSINESS WIRE), the leading social media advertising automation platform, today announced new research outlining where and why consumers engage ...

New Data Reveals Consumer Skepticism When Brands Take A Stand


CHICAGO (PRWEB)November 05, 2019 - Brand-sponsored cause marketing is now the norm, evoking apprehension among consumers around what’s authentic and ...

TREND SHIFT to Watch 2020: Sentiment Around Artificial Intelligence Shifts from Negative to Joy


NEW YORK -- In the last few years, marketers have struggled to think positively about Artificial Intelligence (AI).  According to ...

HigherVisibility Launches Free SEO Tool to Grade the CTR Effectiveness of Title Tags


MEMPHIS, Tenn. -- /PRNewswire/ -- In June 2019, for the first time, less than half of Google searches now ... acquires Unmetric, creating one of the most complete, unified Social Media Management Solutions in the market


CHICAGO, Oct. 25, 2019 /PRNewswire/ -- Cision (NYSE: CISN) today announced that, its social media management division, has acquired ...