Of course, with all the news about the “economic meltdown” it’s hard to NOT think about how SEO is being impacted by this economy. I firmly believe though that more and more businesses will be looking at their SEO campaigns - or starting one - as they realize the low costs that are associated with Internet marketing. And not only the low costs, but the long lasting effects.
Brandon Cornett wrote an excellent article on this very topic. To give you a quote…
“One of my past clients worked in the real estate industry. She realized the value of Internet visibility years ago, so she began a concentrated effort to improve her web presence. Naturally, I helped with the search engine optimization side of things. One of her close competitors relied more heavily on direct mail marketing and TV advertising, both of which can be quite expensive over time.
When the housing market began to slow down along with the economy, my client’s competitor could no longer afford to spend as much on her paid advertising campaigns. So her marketing program and her exposure basically dried up.
My client, on the other hand, had been working hard on her web presence and her search engine visibility. So when tough economic times hit, she was perfectly positioned to “coast” right along. She didn’t have to spend a bunch of money on paid advertising — she had a steady stream of business leads coming in through her website. Low-cost marketing at its best! But none of this would have been possible without the SEO program she started several years ago.”
Brandon’s article points out the very core of the benefits of SEO services and Internet marketing. It’s longevity. I’m not saying that you optimize a website once and that’s it, you’ll get a top position and you’re good to go. No, that’s not true at all. What I’m saying is that the effects of being positioned because of SEO last much longer than traditional advertising venues. And the kicker is that the cost of SEO marketing is extremely much lower than traditional marketing!
So, if you’re serious about continuing your business through what seems to be tough economic times on the horizon, then take a look at your SEO campaign and consider beefing it up. If you have a business website and don’t have an SEO campaign yet, what are you waiting for?