Location or position is one of the most common success indicators across many industries and practices – the “premiumness” of real estate properties is dictated by their location. A strategic address is paramount to the triumph of a business. The location of traditional advertising media such as billboards is the primary measurement of visibility.
In the digital age, businesses and SEO companies are fighting for one coveted located – the first page of Google and other search engines.
Those who are familiar with brand management services are very much aware that in a grocery, not all shelves are created equal. Brands are fighting to get their products on the eye-level shelves. According to tried-and-tested merchandising methodologies, being in this position improves a product’s visibility and therefore boost the chances of these goods being bought.
The same principle applies in search engine marketing. The sites which are listed on the first page of Google and other search sites get the most traffic, which means more opportunity of making a sale. And when it comes to this coveted spot, all SEO companies know the value of social media.
Try Googling a brand or a product and chances are, if that brand or product has a Facebook Page or a Twitter profile, theses social network accounts will be listed on the first page of the results pages. Best practices in brand management services would dictate that you should be present in as many social networks possible so as not to miss any ranking opportunities. So, you got Facebook, Twitter, Google+, LinkedIn and maybe you even have Pinterest? Is there anything else? An untapped network?
Cue in the grand entrance music. Let’s all welcome Tumblr to the stage.
A Rising Star in Social Media Marketing
Tumblr has been here for quite a while and functions very much like Twitter, although it does have a full blog architecture, not just microblogging, and a good support for multimedia content. It is often described as a social network for the creative people.
So, what does it mean to your business?
SEO companies who are keen on the recent search engine marketing trends should know that Tumblr’s reach and consumption has increased dramatically over the last few months or years.
• The number of unique visitors from US desktops doubled in just one year to 26.9 million unique visitors from just 13.5 million.
• Tumblr got 6.7 million visitors from smartphones
Here’s the stat that made SEO companies jumped. The number of search visits or those who arrived at Tumblr via search engines posted a year-on-year steep climb of 200% generating 24 million clicks through search engines in July of this year.
While there’s a caveat that other social networks still out shadow Tumblr in terms of position in search results pages, it is catching up. The question is: how are you going to leverage Tumblr for your marketing?
