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Should Your Small Business Develop Its Own App?

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by Anica Oaks
February 15, 2016

Anica Oaks
Anica Oaks has written 10 articles for PromotionWorld.
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If you have a smartphone or tablet, you probably have lots of different apps. However, your business may not yet have its own app. You may think that your business is too small for its own app or that you can't think of a good concept for an app. There are, however, several good reasons why any business can and should create its own app.

Apps Increase Your Visibility

One of the best reasons to create an app is that it can help you brand yourself and ensure that you stay visible to your customers. Once your app is downloaded on people's devices, you are never more than a press of a button away from your customers. Even when people aren't using your app, they may notice it while scrolling on their devices. This helps you stay on your customers' minds even when they're doing other things.

Many Customers Prefer to Shop Using Smartphone Apps

An app is a convenient way to keep your customers informed about your latest products, promotions and special events. It also makes it easy for people to order from you. Many consumers enjoy using apps and prefer to order items this way rather than by more traditional methods, such as calling the business or logging in from a computer. Last holiday season, for example, 70 percent of Amazon's customers shopped using mobile devices.

Apps are Now Easy to Create

Some businesses are reluctant to develop their own app because they fear it will be too complicated or costly. Today, however, it's easier and more affordable than ever to create your own apps. If you don't have programming skills, you can use find a company such as Compusmart Solutions that offers mobile application development services. You may find that it's less expensive than you thought to get your own app developed.

An App Gives Your Company More Credibility

Another good reason to have your own app is that it's a simple way to give your business more prestige. Because apps are often associated with large companies and white label services, having one of your own is a way to give you more credibility in the eyes of your customers. Simply having an app can give people the impression that you're a serious player in your industry.

As mobile devices become more and more popular, the number of apps on the market will continue to grow. This makes it increasingly valuable for businesses to develop their own apps. Regardless of how large your business is or what you sell, having your own app can increase your credibility and visibility and make it more convenient for your customers to shop with you


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