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Web Design and Email Marketing Ideas for Progressive Businesses

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by Rachelle Wilber
April 27, 2017

Rachelle Wilber
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn't on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on twitter: @RachelleWilber

Rachelle Wilber has written 7 articles for PromotionWorld.
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Businesses that see themselves as revolutionary or social reforming are referred to as progressive. In this modern world, progressive businesses must have a sleek website to show off their expertise and dominance in the industry. With this fact in mind, take a look at web design and email marketing ideas that really drive a company forward.

Employ Psychology

As you develop your web design, remember to cater toward humans that will ultimately maneuver through the pages. Most people read websites in the same manner as a book. They'll look from left to right with a slight "F" shape to their reading process. For this reason, most websites leave their right-hand, lower corner open to just decorations. Simply populate the page in an "F" shape, and you'll notice longer visits on the site.

Develop Website Traffic Volumes

Website development is crucial to any progressive business. Look at the analytics for more info associated with each webpage. You'll see how the customers moved through the pages along with any sales conversions. Use this information so that you can understand when and why a person decides to buy a product. Your traffic can significantly rise if you know what website features attract customers in most sales cases.

Email the Right People

Email marketing used to be a limited venture offered by only a few top names in the industry. Currently, you might have 20 or 30 emails in your inbox that are all marketing types. Make your approach to smart email marketing work by targeting a specific audience. Send out a sale notification for a pair of boots that will pair well with a jacket that the customers just bought last month. Boost viewership of the emails by adding an attractive subject line. It should pertain to the item that you're trying to sell to the customer.

Use Colors on a Strategic Level

Don't use a rainbow of colors to stand out from the crowd. Use your brand name colors that define the business. As visitors hop on the site, the colors tell them that they're in the right place.

Don't forget the importance of social media and mobile apps when it comes to progressive-business strategies. Companies need social media to spread the word about their businesses. Mobile apps simply make website access easier for everyone on a smartphone or tablet. Keep these facts in mind as you develop your site and consistently refine it. Marketing concepts continue to grow as businesses gain more traction in their respective industries.


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