Manufacturers often overlook the power of SEO when promoting their business. They often assume that because their products are so tangible, they have no benefit to reap from SEO marketing. But that couldn’t be further from the truth. SEO can be very beneficial for manufacturing companies, big and small. In this article, we’re going to give you some tips that will take your manufacturing SEO efforts to the next level.
Understand How Keywords Work
While the importance of keywords has severely diminished over the last few years, keywords still play an essential role in SEO. First, you have to assess which keywords you should target. The main factors to consider when choosing keywords are relevancy, user intent, volume and competition.
When it comes to keywords, the most important thing is relevancy of course. You want to choose keywords that are as closely related as possible to your business. Next, you need to assess user intent. For instance, if you’re selling pumps, you have to ascertain all the different instances where people might search for pumps. Some people might be searching for hydraulic pumps, submersible pumps or pumps as shoes. Try to narrow down and specify your keywords as much as possible.
Take FilterBuy.com for instance, a company that specializes in air filters. While the first search term that would come to mind is air filters, people search for many types of air filters, most commonly for cars. If you were in this business, you’d have more success using terms like deep pleat filters, whole house filters or custom air filters.
Next comes volume and competition. These two factors as essential as well. Sheer volume is good, but if there’s too much competition in a certain niche, you’ll need to narrow down the search terms you’re going to use if you want a chance at ranking.
You can start your search for keyword by using keywordtool.io’s question tool. It will give you a rundown of various questions your target audience would be searching for. You’ll then be able to build content around that.
Create Meaningful Links
One of the best things about the manufacturing industry when it comes to SEO is that there are tons of organic link building opportunities. As you may already know, link building still plays a major role when ranking with search engines. However, it is still essential that they are relevant. You could link to distributors, organizations you’re part of, or your chamber of commerce. The best way to know where to get links is by looking at what your competition is doing. You can use a tool like Ahrefs, Majestic SEO or MOZ to analyze your competitors’ backlinks and get links from similar sites.
Conclusion
These two tips alone will help any manufacturer gain a significant advantage over the competition, especially if they’re in a narrow niche. Remember to stick to relevant keywords with low competition and high volume if possible and don’t be afraid to spy on your competition to get a rundown of places where you should ask for backlinks.