With the power of the internet, you can market your brand more naturally and more efficiently than ever before. In fact, you can even get customers to market for you by offering unique incentives. This guide will look at some of the top ways you can spread your brand image more effectively today.
Social Media
Social media is an essential component of online marketing. You want to create product and brand pages on all major sites like Facebook, Instagram, and Twitter. Try to provide daily content such as photos, brand news, and related items that can be shared among your followers. Make sure to utilize hashtags to attract new followers, and don’t be afraid of referencing related brands to get ahold of their followers as well.
A brand like doTERRA, which sells unique essential oils, regularly contacts local growers from many different countries to get the best grown plants for their products. Both producers fit the same niche, and can work to help each other grow and market their products. Together, these two share posts and information, encouraging their followers to check out the other.
Provide Useful Content
Create a blog under your brand and write useful articles that help readers regardless of whether they purchase your product or not. If you’re selling coffee beans, try writing about the latest industry news without overly mentioning your own product. Talk about new gadgets, trends, and other exciting news that will inspire people to return. Share this blog within your social media pages as well for more views and likes. Also, make sure to connect your blog to your main webpage so it can rise under Google’s algorithms. A good blog can gain you followers and even help you connect with industry leaders.
Product Giveaways
Get creative on social media and offer product giveaways for completing simple tasks. On Instagram, you can tell people to post their favorite photo that features your product and then select a winner for some free samples. On Twitter, offer to provide a discount to the most liked reply to your original tweet. Have fun with the contests, and encourage active participation so that people are more likely to return in the future.
A Natural Online Presence
Everyone knows your business’ social media presence is for marketing purposes, but it should never feel like it. Keep your online presence fun and engaging so people feel the need to share it among their friends. If your advertisements are stuffy and cold, then it’s unlikely that people will willingly return for more. By following these tips, you can spread your brand image instantly today!