At the heart of every good SEO plan are keywords that will drive customers to your website. Knowing how best to deploy keywords on your website and in headlines will give you the edge in driving traffic to your website. Be aware though – misusing keywords can be just as harmful as not establishing them at all. With that in mind, let’s take a look at a few cogent strategies for maximizing your keyword selections:
Know yourself – and your competition
To create any successful website, you first must create an identity for yourself. That means identifying what keywords work for you, and which ones don’t. That’s a simple enough step to get started with, and there are plenty of free devices that can help you track keyword searches for your website. Just as useful though, can be understanding what keywords your competitors are using. Using a Page Comparison to determine where your competitors are focusing their efforts can give you an idea of where you might need to improve. It also might offer you a chance to see if there might be an opportunity to exploit a keyword they aren’t using.
Bolster a keyword with an H1 title tag
This is something you needn’t be afraid of. Using an H1 title tag around a keyword that you’ve identified as especially important can make a beneficial impact on the searchability of a given post. Writing good content and adding a well-selected H1 title-tag boost is a recipe for success for any business. Remember, search engines won’t prioritize H1 tags if they’re used too often – so make them count. Overusing H1 tags could have a detrimental effect.
Less is more
Imagine you’re redecorating your office. You identify that you need certain items germane[1] [2] to your work: desks, tables, lamps, monitors, etc. In any given room, you might only need one or two lamps. You wouldn’t ask a company like Key Interiors to order your office thirty lamps per room, would you? No, probably not. Keywords work the same way. In the primordial days of the internet, jamming a blog post or article with keywords was a cheap way to increase SEO. But now, things are more sophisticated. You’ll get better results if you create quality content that can be shared organically. And overloading your sitewith keywords can even have an adverse effect on the way search-engines rank your site. So wield them with power – and responsibility. You know, like Spiderman.
Your going to make me look up a lot of words aren't you ;)
I apologize in advance -- my lust for sesquipedality knows no satiety.