You can have the finest products in the world, and offer the best services money can buy. Your staff is just the right amount of friendly and formal, your premises are impeccable, and your website is a marvel of modern design. And yet, not one single thing of these will matter much if nobody is even aware you exist. You need to have people become aware of your existence, of who you are and what you stand for.
Now, don’t take this the wrong way. The last thing we would ever advise would be going with style over substance, and focusing on marketing more than actually running your business. But it’s a very clear fact that if you want to make a profit and get some good reach going, you need to work on your brand awareness. For this reason we have written up this article on how to do just that. Read below to find out exactly what you need to do.
Social media is a must
Instagram, Twitter, Facebook – these are not even advantages anymore, they are vital elements of any brand awareness strategy. These help you create a more intimate connection with your potential customers, and know that news spreads like wildfire on these platforms. So if you make a lasting impression on the right person, they may just give you shoutouts and recommend you to their friends through these platforms. Furthermore, know that without a social media presence, you might as well not exist.
Another option is presenting your brand through different types of media on social platforms. Things like stories, longer posts, graphs, and infographics all play a role, and can attract the customer you want (depending on the angle you want to push).
For example, let’s say you want to attract people with DIY video tutorials that you place on your social media. Or maybe you want something more artistic and unique. Whatever the case may be, contact a good video production company, like Alpha Omega Video for example, and delegate this task properly. You can figure out whatever you want on your own, and then provide the video production company with your ideas. The same goes for having some infographics created, or just setting up good social media marketing.
Get in touch with influencers
Influencers are people who already have an established and faithful audience online. Through their expertise or charisma, they have succeeded in carving out a nice slice of the pie for themselves. Getting in touch with them can net you a nice chunk of that pie as well.
By inviting an influencer and making a deal with them, you get the opportunity of growing your brand awareness by tapping into their audience. All they have to do is give your services or goods a shout out, and people will flock to your door (and hopefully stay there if you’re true to your word).
In order to make the most out of your chosen influencer, you should actually contact a person that has some experience or contact with your line of work. Going with a tech startup guru is not the best choice if you offer goods that are tied to the fashion industry. Namely, not having them able to speak about your products is one thing. The main issue here is that their target audience will most likely not want to buy the stuff you sell, and employ the services you offer. Or, at the very least, your time and energy can be used in a more productive manner with someone else.
Try out AdSense auto ads
First of all, paid ads are an excellent way to reach your audience. However, there are a couple of issues here. First of all, they tend to be expensive. Second of all, they are only as good as your familiarity with who your target audience is, and where do they spend their online time. Getting the right ad for the right people at the right place and at the right time can be very tricky. However, if you pull it off, you will definitely not regret it.
Another option is a new feature from Google. Namely, Google has a relatively new system of AdSense Auto ads, which makes it much easier for you to set up the right ads, optimizing and getting the most out of them. AutoAds are based machine learning technology that automatically places your ads on sites that it believes are good for your company. This feature is an amazing strategy that not that many people have found the time to access.
Conclusion
If you want to build brand awareness, you need to think outside of the box, but also get the basics down. Social media is an absolute must, you need to get it cemented as soon as you can. However, you can approach it differently, by experimenting with the manner in which you present content. AdSense ads are a very useful feature as well, but something of a risk due to their price. Trying AdSense auto ads however can help mitigate this risk. Finally, influencers are all the rage for marketing right now, and getting the right person for the right product, with the right audience, can do wonders.