The world is going through a phase of major technological changes with significant futuristic impacts for many upcoming years from now and that is because of the digital connectivity that now binds the world together under the same roof of networking. Everyone wants to benefit in this phase transition by trying to snatch a bigger bite.
Let’s understand this by an analogy, in the corporate world, while dealing with a customer the company needs to do something that it is doing better than the others, be more agile, cautious or furious, then only he gets the prey. Some companies act smart by attracting their customers with fancy stuff and by this smartness triumph over agility, and furiousness.
Coming back to the corporate scenario, you need not be a big capitalistic firm to gain customers or clients and you can act smart and lure the client to you directly. This is where the websites come in, websites are the candy bars that attract the clients and if maintained well a small company operating from a garage can take on a big company with a mega factory.
Designing a website is an important task and must be done by people who have an acute understanding of the company’s client background, product, and operation. The best way to design a website is to imagine the website from a client’s perspective, what they would want to do on your website. There are 8 basic things that a website should have to attract more clients:-
Website Layout
The first thing anyone notices when he/she opens up your website is your layout. The website layout should be designed as per the client's background. If the client is from the technical background then your website should reflect that. If your client is from an artistic background then you should make your website look more aesthetic. Everyone has a preference and you just have to figure out that.
Search Option
A small yet important feature that most sites forget is a search option. Surfing a website can be a tedious task and you don’t want your client to get lost in searching what he/she wants in all the other stuff. The search option should be there because you want to make things easy for your client, it is based upon the principle of minimum effort and maximum output.
Filter/Sort Option
Filter/Sort option is another step in making your client work easy as it saves time and effort. All the above steps are designed imagining a scenario that someone is there on your website and till now he/she has filtered out the stuff he wants. Seeing from the client perspective makes things easy for you only.
Reviews and Testimonials
Reviews and testimonials bring confidence in the client as well as you, the service provider. A good review is an appreciation for you to keep up the good work and assurance to the customer to have faith in you.
Feedback Form
A feedback form is important for you to keep track of your data about sales figures, performance, and drawbacks. Feedback from your client also gives you information about your loopholes or areas of improvement.
Newsletters
Building a trusted consumer base is really important and newsletters are one of the best ways to do so. Always ask for a subscription to newsletters from your clients as it will help you to keep your financial relationship intact and also will inform the client if any new updates are there on your websites.
Content Updation
People do not prefer to use a static website, a client would only want to visit your website again and again if he finds something new. Remember the fancy candy bar, keep changing the flavor you don’t want your client to get bored of a single flavor so the flavor of course here indicates the content available on the website.
Social Media Presence
Social media is a vast network and you don’t want your company to be disconnected from it because it has all kinds of data, new clients, and can increase your brand name. Clients like socially interactive companies to work with.
In the End
Here we discussed the top 8 elements that play a significant role in a robust and successful website. All of the above-discussed elements are generally designed and functioned by the developers. In a competitive digital market, it becomes necessary to consider the best web development solutions to create next-level things in the field of website development.