If you have landed on this article and shown interest in this topic then either you got a newly created mobile app and looking for ways to promote it or you are a reader who wants to gain knowledge about the same.
Why Mobile App Marketing Is Important?
Statista reveals that in 2019, there were 2.57 million apps available for Android users on Google play, whereas, Apple's app store remained second by catering to 1.84 million apps available for its user. Building your app isn’t the only challenging part, getting it to the top of the store charts is.
Deciding how to market a mobile app can be a daunting process. There are millions of apps with different marketing strategies, all experiencing varying levels of success. The competition of ranking higher in the app stores is fierce. 68% of mobile app companies already have a long term, fully planned, and documented marketing strategy.
So, here in this article, I will be talking about how a mobile app can stand out from the crowd and increase downloads. Here is the list of 8 app marketing ideas to implement for a better response.
Research Your Audience
Knowing and understanding your target audience is the most essential strategy for your mobile app marketing. If you don't know or understand who is supposed to be benefitted from using your app then how will you reach them and how are those people supposed to be knowing about your mobile application?
The Marketo Engagement Gap report puts this in clear numbers:
- 61% of marketers believe they engage with the right content.
- 56% of consumers believe businesses need to have a deeper understanding of their needs.
- 51% of consumers believe brands send too much irrelevant content.
You should have an in-depth and clear knowledge of the demographics of your target audience. An app that is popular among corporate people may not be appealing to college students. Your target audience's age, their lifestyle, their spending habits, their recreational habits, these factors will help you to understand who you are selling to.
Understand Your Competitors
When we talk about knowing your market we are not just talking about knowing your audience, but it's also about knowing what your peers and competitors have been doing. Once you have decided your target audience, it's time to understand your competitors.
To begin, gather answers to the following questions regarding your competitors:
- What is the full range of products and services they are offering?
- Are their products or services aimed to satisfy similar target markets?
- Are your competitors profitable, expanding, or scaling down?
- What are the marketing and promotional strategies they have implemented so far?
- What are their positive and negative attributes in the eyes of customers?
- How do they rate in terms of price, quality, sales, image/style, value, name recognition, market share, customer service, location, convenience, and others?
These will help you to avoid you failing the way your competitors failed.
Market Early
There are nearly 10,000 new additions to the app stores daily. If you want your mobile application to steal the limelight, then you should start promoting it earlier. You should have a proper pre-launch mobile application strategy. You can even start while your app is in development, releasing things like video development diaries or engaging with potential customers on social media, running polls, and surveys to see what features they'd like to see incorporated to attract customers.
Doing such things sets a buzz in the air before the launch, and by the time the product is released the audience is already amped up to make the purchase.
Optimize Your App Store Page
Optimizing an app store is critical and very important. When you are working on the relevant app store page, think thoroughly about the title, write the best possible description for your application to make it simple yet appealing. . Come up with a catchy, pleasing icon, .use screenshots that are clear and convey the selling points as well as the benefits of the app. Such things will surely make a difference between an impulse buy and moving on to the next app.
Get Reviews
Reviews play a crucial role in the marketing of your mobile app marketing. Having an appealing app store page and assuming that you will prosper in sales won't work. When users will know about your app, they are most likely to visit your app and also start learning about your app. The next thing they will do is look for the app reviews before they make the purchase. App reviews are the most credible and essential way for current users to express what was the first impressions on them of your app.
When thousands of people love your app and show it by leaving good reviews, people will be convinced to install it. If you have created a useful mobile application, you know that people will enjoy it and will surely find it useful. So, make sure to reach out to your potential customers and encourage them to leave positive reviews on your app.
Work Social Media
The internet has a total of 4.5 billion users. There are around 3.7 billion active social media users in the world. On average, people own 7.6 social media accounts. The daily average time spent by people on social media is 142 minutes a day. 91% of retail brands use 2 or more social media channels. Once your app starts gaining light and people start talking about your mobile application, those people, and their followers will begin to gain traction. Once you gain this, the app will start getting more visibility. Your application will do wonders once it is combined with effective social media use.
Use Influencers
Approximately 70% of marketers use influencers for content promotion and product launches. The influencer marketing industry is set to grow to approximately $9.7B in 2020. 54% of marketers plan to spend over $250,000 on influencer marketing.
Influencers can be anyone popular among people like celebrities who talk about your product on their social media handling to promote your app with their millions of followers. The sponsored ads from your influencer can be in the form of blog posts, a youtube video, a tweet on Twitter, or a post on Instagram.
Reaching out to an Influencer is often much cheaper than reaching out to a celebrity for the endorsement. Influencer marketing can be far more effective when it is correctly planned and targeted.
Monitor Results
Once the app is released in the market. Your mobile app marketing efforts are not over; they are underway. As the mobile app goes live and people start using it, you should start closely monitoring the results, how the people are using them, be attentive, and respond to the user feedback coming in. If you get any complaints or feedback related to your mobile app, make sure you address any bugs found quickly and fix them quickly and remain committed to the app.
Also, monitor the analytics coming from your marketing efforts. There will be numerous strategies implemented to boost your app visibility which will indirectly increase your revenue. If you see some strategies are yielding more results than others, such as videos or blogs, then put efforts into that particular plan that is working by improvising the plan more effectively.
Conclusion
Always keep yourself updated with the current market trends.. Keep looking for new ideas and strategies that can cut your cost and generate more revenue. Before planning any strategy for your mobile app marketing always be clear about your targeted market and their needs. To make your app successful, you should look for a mobile app marketing service provider that can analyze your business, market situation, your users and prepare a full proof plan for your business to be a success.