Video Marketing Statistics - Why Your Business Needs Video

Now more than ever, marketers are realizing the importance of using videos in their marketing campaigns. If you’re a marketer, and you are still using the traditional forms of marketing, chances are, your clients will find it hard to keep up with the competition. Digital marketing agencies are starting to incorporate more image and video-based content into their promotional pieces to increase engagement. 

There is no doubt that corporate video production creates waves and gives more positive and faster results than the usual marketing forms. As a result, video production companies are now able to handle the demand for video content on social media. They understand the importance of shooting quick videos that are still informative, to drive sales and website traffic. 

One of the reasons why video marketing is effective is because it catches users’ attention. The first few seconds of your video need to be compelling enough to make users stop scrolling and focus on your content instead. 

Below are some useful statistics to help you understand why video is essential to your business:


Video will represent 82% of all Internet traffic this year (2021). 


According to Cisco’s Visual Networking Index: Forecast and Methodology, 82% of all consumer IP traffic would be video due to the increase in the video consumption habit of customers. According to the research done by Wyzowl, a typical user consumes 1.5 hours of video per day, while 15% of people watch 3 hours of video on an average day. This means that people are watching more video contents as years pass by. 


Around 85% of people like to see more videos from brands.


Internet users are not only fond of watching cat or dog videos on YouTube. They are also interested in watching more branded video content as well. It is because they want an easy way to understand what a product or service is all about. They like to watch the video more than reading how to use it or what the product is about. 


81% of Businesses Use Video As a Marketing Tool


According to Wyzowl’s video marketing research, 8 out of 10 businesses use video in their marketing campaigns. And these business owners seemed to be satisfied with the outcome. Around 63% started the strategy in 2017 and 99% of those who already use video say they will continue to do so in the coming years.  


Video Marketers Get 66% More Qualified Leads Per Year


In the research done by Aberdeen, digital marketers using video in their campaigns get 66% more qualified leads per year and achieve 54% increase in brand awareness. To be able to attract quality leads, businesses must show that they are trustworthy and video productions are a very effective tool in fostering trust among consumers. Through the help of video production companies, businesses can present their products and services in a way that is truthful and accurate. This creates a sense of trust among consumers. 


  • 83% of Marketers Using Video Marketing Think It Gives Them Good ROI.


At least 83% of those businesses that are utilizing video production services for their marketing strategy say that it gives them a good return on their investments. Through videos produced for them, their target audience and consumers can understand more about their product or service. 

More statistics presented by Wyzowl include:

  • 76% say video helped them increase sales.
  • 47% agree that it helped them reduce support queries.
  • 76% say it helped them increase traffic.
  • 80% of marketers say the video has increased dwell time on their website.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • 69% of people have been convinced to buy a piece of software or application by watching a video.

These statistics could give you a clear picture of why video marketing is one of the best digital marketing strategies that offer a lot of opportunities to bring even a small startup brand to stardom.