In learning as much as you can about your target audience, you’ve probably noted the various communication styles they use. And because of that discovery, you’re probably becoming more and more open to incorporating diverse communication styles into your marketing to ensure you’re making the most of your current and potential customer relationships.
Incorporating multiple communication styles into your marketing strategy will help you reach the broadest possible audience. Also, effectively communicating to different people can better all facets of your marketing strategy, including website traffic, email engagement, and overall brand awareness.
But working with various communication styles can get complicated if not approached with an organized, focused strategy. So, this article will discuss four communication styles, the best mediums for them, and how you can utilize them in your marketing.
Visual Communication
Visual communication is essentially the use of visual elements to convey your message. It links graphic design and communication design. In other words, the creation of visual content is coupled with having a specific strategy for how you communicate a particular message through the graphics you use.
You can maximize the use of visual communication on digital platforms. For example, data visualization can help you break down complicated concepts for your target audience. You can organize and analyze larger, more complex datasets through planar graphs, diagrams, tables, temporal charts, maps, 3D visuals, and interactive graphics. For instance, you can regularly share industry information, user statistics, product studies, and so forth on your social media pages or website to increase brand awareness.
Also, you can use eye-catching visual elements for physical marketing products as well. For example, using posters, flyers, and billboards with high-quality photos is a great way to promote a new product line. Or, business cards and discount coupons in a shopper’s bag are two more intelligent marketing tactics to keep your business as a first choice in customers’ minds.
All in all, because we’re such visual creatures, this communication style often resonates well with most individuals in your target audience, and your message will stay with them long term. So, any visual communication you put in should have a clear goal. Have a thorough understanding of what needs to be communicated and how it can best be communicated through visual elements. Also, ensure it’s laced with creativity and enhances your company branding.
Next, let’s explore incorporating verbal communication into your marketing.
Verbal Communication
Verbal communication is another communication style you should incorporate in your marketing. We have many opportunities to speak with others, whether face-to-face, over the phone, via a video call, or in a presentation. And you can leverage these opportunities to communicate verbally with your audience in your marketing strategy.
You can make great strides in your marketing with verbal communication in person. For example, speaking at an industry event or setting up a booth at a conference your target audience attends every year. You could also host in-person events at your physical locations or put on a major charity event. There are also opportunities for effective verbal communication in digital spaces. For example, doing live videos on social media to answer questions from your followers or live-streaming a company event.
Additionally, much of your verbal and visual communication will be the result of some excellent written communication.
Written Communication
Marketing just isn’t as effective without written communication. So, whether it’s a caption for a photo on social media, video script, flyer messaging, presentation outline, email series, or blog content, compelling written content is a staple in your marketing strategy.
Written content has a place in almost every medium, digital or physical. For example, you could create a product catalog, quarterly magazine, even a book to keep your audience engaged with your brand. You could also take your written content to the digital realm, with a blog on your website, fantastic landing page content, an email campaign about what’s next with your brand, or a series on social media about your products/services.
In addition to written communication, much of your target audience will enjoy listening to your content just as much. So, audible communication should also be a part of your marketing strategy. And that brings us to our last section.
Audible Communication
Many people enjoy learning through listening. And this includes learning about different businesses, their brand values, and what they have to offer to make life easier. So, it’s highly beneficial to include some sort of audible communication in your marketing strategy.
Audible communication is excellent in face-to-face conversations, where your audience has an opportunity to listen to you personally and learn from what you’re teaching them about your business and brand. But its impact is quite noticeable in digital mediums as well. For example, making your physical or E-books an audiobook for customers. You could also start a podcast or radio show that showcases you as an expert in the industry. Or, you could record your presentations and make them available on Spotify or Apple to listen to.
Ultimately, audible communication is becoming just as popular as the above communication styles in marketing. So, it’s in the best interest of your marketing strategy to include it.
Conclusion
Incorporating diverse communication styles in your marketing is an intelligent business move. Not only are you able to reach a wider audience, but you’re also able to ensure that once you do reach them, your messaging makes the impact you’re striving for. Use the above tips to help you use the most impactful communication styles in your marketing for your target audience.