Digital marketing tends to be peculiar with its exhaustive range of tasks that need exemplar for it to be effective. The concerned tasks range from upholding various social media profiles, content creation and optimization, graphics design, link building, and much more.
Correspondingly, each of these digital marketing activities requires a specific set of resources and tools, making digital marketing a jack-of-all-trades in that regard. This amazing combination of tools is what makes digital marketing teams so effective and result-oriented.
Small businesses especially might have a harder time coping with so much at once, as it’s usually a single person managing the whole lot of them. Yet, most of these are extremely user-friendly and quite intuitive, so even if it seems overwhelming at first, it’s not as bad as it looks. As you begin to employ them, it just takes some time to get familiarized with them.
So, without further ado, we are putting some of these tools to get you well aligned for each part of digital marketing.
Content Curation
Being up to date with the latest industry trends and actually being newsworthy is essential for any successful marketing endeavor. Therefore, tools like G2Reader, Feedbin, and Feedly are excellent models of keeping track of different stories and news sources to help you stay ahead of the curve.
- The tool lets you follow various blogs, YouTube channels, publications and then view it all in a single organized feed, hence the name Feedly, to read, search and share at your pleasure.
- Also, Consider Flipboard - another great example of a curation tool with a magnificent magazine-style theme due to its functionality to not only collect and gather data but also share newsworthy content on a diversified range of topics with other connections on the network.
So don’t let your marketing strategies get stale, and always be on the lookout for new and exciting things to freshen them up.
Project Management
Once you’ve sorted out the relevant content, you want to organize yourself and your team for maximum efficiency.
- Project management tools such as Slack, Basecamp, and Redmine help you stay in touch with other members of your team, no matter the distance between you.
- Skype is an excellent tool for real-time conversation, but it pales in comparison with these tools, as they have a lot more to offer than mere communication.
- You can organize tasks and subtasks, assign them to different members of the team, and then monitor their overall progress.
- Apart from that, tools like Redmine are free and open-source, meaning you can customize them to your specific necessities and tailor the thing you want if you know how to do it properly.
Marketing Effectiveness
Setting up your marketing campaign won’t mean much if you don’t measure how effective it has been so far. You want to keep track of the performance of all of your online strategies, so you can determine which have been the most successful ones and which need to be replaced.
This is where a digital marketing dashboard from Reportz comes in handy, which allows you to monitor all the necessary info in a single dashboard.
With Reportz, you can fully customize your dashboard and widgets, share access with your team members so they’re not kept in the dark, and enjoy the integration of other tools to help you in your work. What’s more, having all of that data shouldn’t be the end of it, you need to adequately present it to your superiors and clients to show just how effective your strategies are. Hence the automated reporting feature that does this for you, shortening the process of report-making to five minutes.
Build fresh quality links/Audit Existing links
The mistake too many people make is just relying on one or two sources of data for their Link Audits. Personally, I will try to obtain as much data as possible from Ahrefs.com, Majestic, MOZ, Google Search Console and any reports the client might have from past SEO agencies.
So as you’re removing bad links, it’s important to be developing an SEO link-building package and create more linkable assets for your site to ensure rankings/traffic will return as close to pre-penalty levels as possible.
Analytical
Next, you want to continue with your detailed analysis and delve a bit deeper into the metrics. User behavior and engagement is crucial for digital marketing. Understanding the intricate needs and likes of your consumers, in turn, will help your marketing strategy adapt to them.
- Tools such as Google Analytics provide valuable insight in the form of audience segment, traffic sources, demographics, and conversion rates.
- Additionally, Mouseflow creates a literal heatmap of your website’s most visited sections and keeps track of all your site visitors. Furthermore, it has the option of creating interactive surveys to engage your audience even more.
Design
There can be no successful marketing campaign without amazing content to back it up. But how exactly do you achieve this?
Simply by spicing it up with some cool visuals and infographics.
Canva is famous for its ability to edit any form of visual content. Custom graphics are always appreciated online as people are always on the lookout for something new and fresh. Moreover, it can help you with the design of your brand logo and branding material which will help your marketing strategy quite significantly by separating you from your immediate competitors. It’s a vast sea out there, and appealing graphic design will make you stand out from the crowd for sure.
Social Media Monitoring
Due to its massive audience and wider reach, social media has turned into a hunting ground for brands and marketers. Recognizing and shortlisting top influencers, real-time streamline of data, and other important insights are some of the functionalities a good social media monitoring tool should have in place.
Luckily for us, with tools such as Sprout Social and Hootsuite, social media monitoring has never been simpler. Similar to some of the previously mentioned tools, it also offers an all-in-one view of different channels to help you stay organized. It assists you with hashtag suggestions, customized reporting, and timely notifications that will do most of the work for you. Manage the data you collect with ease and stay clear of trolls.
In conclusion, these tools will help your marketing be a lot more efficient and organized. Don’t get lost in the sea of data and exactly find what you need.