Most of all marketing activities use the esthetics as a communications. But, only a few which hence esthetics as part of marketing strategy. Though esthetics can become the selling point. Conceiving your brand non popular brand and its tidiness only so-sos. Can your brand able to vie with the other brand in the marketing war?
Aestethic can make your product(s) different. Minimum, with the unique of the tidiness owned, your costumer beyond question will peep at your product. If you see a lots of children's product in front of cashier, you'd be interested by various chromatic tidiness which unique and bizzare form. That's the effort run the esthetics strategy conducted by all producer to face the emulation which excelsior.
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Are beautifulness making your product taken a fancy? Of course not. In aesthetic need to develop the brand identity strategy which must accompany it. That's utilizing the marketing esthetics, where company try to run the marketing activity with the focus at esthetics.
Marketing esthetics is not only focused at tidiness, but a lots of matter starting from logo, visiting card, tidiness, advertisement, and anything else which can become your media to communicate with the consumer
McDonald's, is one example of company which put into use the marketing esthetics. They use esthetics as weapon to compete.
A lots of company especially a company that requiring tidiness to compete (cosmetic, childrens toy, etc) surely make esthetics as part of their marketing strategy. Even, a lots of company which ready to change the tidiness just to ensure that their tidiness have fulfilled the esthetics appetite from consumer.