With the explosion of Twitter as one of the most influential social networking sites, it has raised the attention of marketing agencies in using it to their advantage. The social media website has become a very powerful marketing tool especially when it comes to websites, and more importantly, ecommerce websites. By not exploiting the power of Twitter, you are allowing your competitors to get one up on your company and steal any potential customers on the networking website.
Below are just a few ways your ecommerce website can exploit the Twitter to your advantage.
Marketing Seasonal Products
Pushing sales on certain products throughout the year is important for most companies as many products are only used during a few parts of the year. This means that marketing these products to the masses is vital and a national campaign can be very expensive. The gift of using Twitter is that it is easy to use, free to join and you can show a lot of people your products and services fairly easily. Using Twitter along with your other marketing campaigns means that you’re maximising the potential income from that marketing campaign.
Pushing Certain Products
Similarly to seasonal products, certain products on your ecommerce website may need a push in order to reach certain sales targets. Some products may have a better profit margin on them than others so these products need to be brought to the public’s attention. Some products may even have a topical significance due to either it being a certain day of the year or the product appearing in current affairs. This real time marketing is another way of selling your products.
Market Research
Twitter also offers the opportunity to get relatively instant feedback from the general public on any subjects you may want to know their feelings about. This unique style of feedback is instantaneous, beneficial and of course free. Customers also tend to appreciate companies that value their opinions, so this can be a real boost to your brand values.
Gaining Contacts via Twitter
Like any social networking site, Twitter is a wonderful way of making contacts and alerting other local businesses to your services, which could evolve into a working partnership. It is also a wonderful way of generating interest in signing up to your company’s newsletter so you can make others aware of your future campaigns.
At Advansys, we offer a range of ecommerce solutions to suit the needs and budget of your businesses. We also offer a wide range on internet marketing solutions, which involves using social networking websites to benefit your company’s sales. For more information about our full range of ecommerce and internet marketing services, please contact our ecommerce specialists either via our website or contact us direct.