How to Market Your New Ecommerce Web Site

There are several tried and true methods that you can use to market your website. Though there can be a lot of competition out there on the world wide web, if you take the time to market your website ethically, responsibly, and carefully; you can be one of 500,000 electronics shops online, yet you will still get your share of business.

Site Bandwidth

Before you consider marketing, you want to make sure that you have the best ecommerce hosting that you can get. There is nothing more frustrating for a web surfer, than finding a store that she would like to shop in, and for the web pages to take such a long time to load that she has to click away.

When your site is content heavy -- as most ecommerce sites are -- you have to make sure that your site is hosted on a platform that can handle the demands of an ecommerce site. You want to make sure that you work with a company that is actually hosting ecommerce websites. A lot of companies will take your business, but you want to make sure that they can truly handle it. Make sure that you actually see other sites similar to yours hosted on their platforms, and that these sites are quick to load, and quick to navigate.

Find out how much bandwidth is used for these sites, and how much traffic they get daily. When you are successful at marketing your online business, your website will have a lot of traffic. Traffic will slow any website down, so make sure the bandwidth you select can handle your graphics, inventory pages, and traffic effectively.


Your site design is of the utmost importance. It must be attractive and simple; and it also has to appeal to a wide audience of your potential customers. Even if you are selling women's jewelry, your site should still be clear and easy to navigate, in case a male shopper is looking to buy gifts for a significant other.

Check out other sites that sell similar products; find several styles that you like and several that you don't like. Identify what you want for your website, and find a designer that can provide it. Your website should provide the following: clarity, easy of navigation, ease of reading, multiple photographs for each product, clear photographs, excellent descriptions, clearly marked pricing and customer service contact details, clearly indicated accreditation and agency affiliation logos, (ie. the Better Business Bureau, Chambers of Commerce, web rings, Trade Associations etc.), and site security seals indicating SSL methods used.

Social Media Platforms

When it comes to web marketing, you have probably heard a lot of buzz about social media. Though this is an important way to attract and keep customers, to do it right takes a lot of maintenance -- SERIOUSLY.

If you are not already a social media fanatic, you should consider hiring someone to manage your various social media company pages, (i.e. Twitter, Facebook, Myspace etc.). It would be this person's job to update these platforms daily with regular company information; answer customer questions that come through these platforms; and to extend invitations and offers to social media users that might be interested in your services or products.

Hire a Blogger

Hire a good blogger to maintain 2 blogs for you, and to write helpful articles that relate to the products or services that you offer.

For example if you sell educational children's games, then your first blog should be one that relates directly to your company, its products and its news. The second blog can address, news in the world of public education, home schooling, computer software for learning, internet safety for children, and family fun with board games etc.

The second blog will provide a typical reader with useful information, and she will read it often. You can use your second blog to backlink to your website tactfully and occasionally, but don't be afraid to backlink to other web resources as well. A blog like this will build up your credibility as an expert in your field, and build customer trust.


You will find that most web marketers focus their attention on SEO, but you should combine SEO with the other tactics mentioned above. In order to market your website effectively using SEO, you should probably leave the work to professionals. In addition, you should make sure that the company you hire uses ethical practices to get you to the top of the search engines. If they do not, you can be banned from Google for life.

Good, responsible SEO is not cheap. This is why you should consider it last. You should also consider it last, because you will achieve natural, ethical, quick and respectable SEO results from your blogs. When you can afford it, hire a company that has a proven track record of quality, search engine friendly work before you move forward.