To thrive in the market, every E-commerce entrepreneur must enter their niche equipped with basic tools like a good business strategy, a solid internet presence, amazing services or products, and a thorough grasp of the industry.
And while each is important for increasing your brand's performance and development potential, crafting a great branding strategy should be prioritized above all the others.
Your branding strategy stands out from the other elements of your e-commerce business because it involves using your branding elements to build an identity and reputation that shapes how people view your company.
And as a major component of any good branding strategy, coming up with fascinating and unique online store name ideas for your brand is an effective approach to developing a distinctive identity that’ll inspire trust in your e-commerce business and increase the value of your products in its target market.
However, being ignorant of the common mistakes that entrepreneurs make when naming their businesses won’t help you avoid repeating them. And that’s why, today, we'll be highlighting three blunders you should never make when naming your brand.
Here’s What to Avoid When Naming Your E-Commerce Brand
1. Names That Are Longer Than Necessary
Short, uncomplicated brand names are preferable to long, complex ones because they make it easier for customers to recognize and remember your brand anytime they see or need it.
If you choose a short, original, memorable name for your e-commerce business, more clients will remember it and recommend it to their friends, family, and acquaintances.
And though it can be tempting to go for a complex or more detailed long name, if possible, avoid doing so because getting a matching domain name for complicated words and phrases reduces your website’s accessibility. But if you must, try abbreviating it.
Ultimately, prioritize brand names of two syllables or less that clients will recognize immediately. It can never go wrong if you do. Brainstorming and searching for company names for sale are the two best approaches to coming up with great brand names.
2. Use of Offensive or Unrelatable Brand Names
The average client is aware of a brand's civic, moral, health, and environmental objectives and, consequently, chooses to patronize different brands based on how much they align with their personal ideals.
A business with the same values as its target market will almost certainly witness higher sales and client retention. And by selecting a name that matches the ideals of your target market, you could successfully represent your company's brand as one that is in touch with its customers.
The name you give your e-commerce business determines how customers view it. And depending on the name you choose, it could have a good or bad effect on your image.
A bad reputation caused by a terrible name can result in brand boycotts, customer losses, and negative impressions of your company, whereas a good reputation can increase your brand's credibility and clientele.
When selecting a brand name and an appealing brand identity to represent it, exercise extra caution to prevent seeming out of touch or even offending your clients, as it would limit your brand’s potential.
3. Improper Translations
Your e-commerce business can connect with consumers from anywhere if it has a strong internet presence. However, in addition to its obvious benefits, having a global identity also has downsides.
Your brand name becoming visible to consumers of diverse races and nationalities may not appear to be a problem at first. However, it becomes more so if your brand name has an error in pronunciation or has a negative meaning in another language.
Customers with a certain language background will not utilize your company's product or service if its name’s meaning causes them to dislike your brand.
Consider the Spanish-speaking buyers who turned down two popular items from Mazda and Nokia because the product names—Laputa and Lumia, respectively—mean ‘prostitute’ in Spanish.
To avoid this happening with your items, conduct a comprehensive survey of the languages that are most often spoken internationally and in your target market. This will help you prevent any potential name-related translation issues.
Maintain Contact with Your Customers
Since its debut, social media has drastically altered how businesses work. Open customer feedback, both positive and negative, promotes business growth by increasing client brand awareness and determining a brand's success or failure.
Because of social media and the internet, your brand is always on your consumers' minds. So, as an e-commerce business owner, you must make every effort to avoid misrepresenting your brand to potential clients by using the wrong name.
And we’re confident that you've learned a few naming mistakes to avoid.