It doesn’t matter how great your product is or how you have a high-quality logo if no one can find you online. You’re disadvantaged if your site can’t be found on search engines.

 

This is why search engine optimization, or SEO, is a vital factor for any ecommerce website.

 

Why is SEO important for ecommerce?

Do you know that 44% of people start their online journey via Google search? Apart from that, landing on the number one spot in Google gets you 31.7% of all clicks.

 

Thus, ranking on top of search engines should be your top priority. That’s because the benefits that come with SEO are endless. It drives traffic to your site, boosts sales, creates brand awareness, and engages previous site visitors that didn’t buy.

 

In this post, we’ll provide you with handy tips on improving your SEO and getting your products and services in front of your target audience. Even if you’re already familiar with the concept, there’s a great chance you’ll still find these tips useful.

 

1. Perform a thorough SEO audit

While you might have plenty of general SEO tips and best practices, your business and audience are unique. To get the most out of your investment in SEO, you want to ensure that your efforts are tailored to what works best for your target audience. One of the best ways to start is to perform a thorough SEO audit to know where you stand.

 

Review your current analytics, and identify the great pages for attracting traffic and converting customers. You also need to know which ones could be doing better. See what particular keywords you want to rank for.

 

Ensure you also analyze technical issues such as duplicate content and broken links that need to be corrected. Find out what internal linking opportunities you’ve missed. Do you have blog posts with keywords that other posts and pages also target? This is also where working with a reputable SEO company is so vital to help you reach your goals.

 

2. Perform in-depth keyword research

Now, if there’s one thing that every ecommerce business owner needs to do, that is doing in-depth keyword research on their store.

 

Here, your goal should be two-fold. First, you must look for the most relevant and popular keywords in your niche. Then, you need to understand the buyer intent behind every keyword.

 

You can identify this by looking at particular phrases people use when searching for an item online, and usually on the results that appear on Google.

 

3. Optimize your product pages

Others may consider optimizing their product pages as merely an afterthought. However, you really need to put in the effort of optimizing your product pages.

 

While driving clicks to your homepage is vital, optimizing your product pages will also present you with unique SEO opportunities.

 

Usually, product pages are a fantastic way to place long-tail keywords. These are usually phrases wherein you integrate your primary keyword. The more specific the long tail keyword is, the easier it is to tailor to user intent and drive conversions.

 

4. Check which keywords you’re already ranking for

You know that keywords are vital. Make sure that you check what they’re already ranking for, especially those that rank on the 2nd page. More often than not, including those keywords in your title page is already enough to help you land on page one.

 

To know what you want to rank for, ensure you see the keywords your pages are already ranking for. That way, you’ll know the keywords driving traffic, their goal completions, and their bounce rate.

 

5. Make your website content-rich

Search engines see that your site has high-quality content and use the appropriate keywords, headings, and meta descriptions. Usually, they’ll take this as a signal that you’re optimizing the keywords search tool users are searching for.

Moreover, when users come across valuable content during your stay, they’ll stay longer and even return for more content. In the long run, this leads to higher organic traffic and conversion rates, significantly benefiting your ecommerce SEO.

 

6. Optimize for featured snippets

Usually, Google will change the SERP’s layout based on the keyword’s perceived search intent. If they’re sure that searchers are looking for local businesses nearby, the SERP will be dominated by a map with relevant options nearby.

 

If they want to purchase a specific product, the shopping results take up the SERP real estate. Also, if they’re looking for quick answers to questions, the top of the page will show an answer box.

 

7. Offer excellent user experience

You must also avoid practices that might affect your site’s user experience. It will eventually lead to a drop in your organic traffic, which may limit the benefits of ecommerce SEO.

 

An example of this is a site that loads too slowly and thus pushes users to leave your site. Also, ensure that you provide excellent customer service and that your site is easily accessible to clients at all times. It reduces any frustrations they may have with the service they’re getting.

 

Over to You

So there you have it. These are some of the most handy tips to help you improve your SEO for ecommerce. If you focus on these tips, you’re off to a great start. You can build your site with excellent content, not to mention you’ll gain more authority in search engines. It eventually leads to more organic traffic to scale your business in the long run. Good luck!