An important factor in SEO is the existence of Meta tags in the source code of web pages.There is many factors that affect a website's performance in the search engine. One key factor in the Search Engine Optimisation of a website is Meta tags.
Meta tags are additional pieces of code that you can add into your web pages. These used to have a lot more impact than they do today but they are still part of the overall picture. There are 3 main types to consider – the Meta Title, the Meta Description and the Meta Keyword
The Meta Title is the bit that appears in the blue bar on. This is currently the most important Meta tag in Google. This tag should reflect what the page is about, and also utilize keyphrases where appropriate.
The Meta Description – This is the bit that appears on some of the search engine result pages and should be well written. When you do a search is it always the one in first place you click on, or the one that catches your eye? You can also incorporate some keyphrases here as well.
Meta Keywords – Is where you tell the engine the keywords or keyphrases the page is about and should be the ones you want to get results for. The most common mistake is by people who know a little about SEO who tend to stuff these Metas with as much as they can. If you overdo it you can be classified as spam.
It makes sense though that if you properly target your pages to have 1 or 2 keyphrases then you have a better chance of getting results than if you try to target 50 per page.
Usually, web designers will include the meta tags and this will be the extent of their SEO process; however the inclusion of good meta tags is just a part of the overall process and that’s why they fail to compete against expert SEO’rs
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It is important though to think about other factors as well in the keyphrases. One thing to steer away from is: a lot of businesses think it’s a good idea to use their competitor’s names in their tags and get traffic meant for them. You wouldn’t get very far trying to open a business with their name and the same laws more or less apply online.
