6 Fundamental Elements You Should Include in Your SEO Digital Marketing Strategy

In the current technological world, you need to have a digital marketing strategy if you want your business to be successful. If you have the right strategy, it can translate into more sales, more revenue and longer survival for the business in the market.

In order to stay ahead of the competition, here are the top six elements that you should have in mind when coming up with your digital marketing strategy.

  • Update your SEO more often

You can reach out to significantly more people by optimizing your site well. Since search engines update their algorithms hundreds of times in a year, you need to stay on top of your SEO game if you want to stay relevant in your industry.

You should update your SEO at least once every quarter. Do keyword research and go for those keywords that will cause you to gain traction.

  • Blog frequently

Blogging is one of the best ways to attract traffic to your site. You can increase your leads by up to 67% as a result of blogging on a regular basis.

In addition, blogging helps to get your site indexed by search engines due to the content produced. It also shows search engines that your site is active. All these work to help you rank higher in search engine results. This increases the chances of your customers finding you.

  • Do not ignore social media

Social media should be part of your marketing mix. You need to find out which platforms your potential clients use and then get on those platforms. Engage your audience by posting useful and informative posts.

Be sure to respond to comments and post a wide variety of content. Since this can take a lot of work, consider outsourcing this task to a freelancer or to the Oxbow SEO digital marketing team.

  • Use email marketing

At least half of people with email addresses in the U.S. read their emails on a regular basis from their phones. This makes email one of the best ways to reach out to as many people as possible given that email marketing is not that expensive.

You can keep your audience engaged through email given that you can post a large amount of content in your emails. In addition, it is not expensive or difficult for your audience to access and read their emails. This can help to keep your brand on top of the minds of your consumers.

  • Mobile responsive

 A lot of people now access websites and emails through their phones. That is why it is essential that you ensure that your website is mobile responsive. Otherwise, a big percentage of your audience won’t be able to access it. Ensure that as much as your website design is meant for desktops, it should also be designed for mobile devices.

  • Paid advertising

If you are a new business, then paid advertising can make a great difference in your business. It is a quick way to draw attention to your products and services.