Importance of Backlinks in SEO!

When you start to learn SEO, one of the words you will hear often is backlinks or incoming links. Yes, backlinks play an important role in SEO and ranking especially when it comes to Google. Search engines consider these backlinks as votes for your site and contents which will eventually improve your site’s ranking in the search results page. Backlinks are not so easy to get, but the SEO consultants Sydney will help you enjoy a higher level of Google trust. 

Why Backlinks are Important for SEO? 

As discussed, backlinks are basically votes from other websites. These links means this content is valuable, useful and credible. So, the more the votes you get, the higher your site will front in the search engines. Though Google has made thousands of changes to the algorithm since then, backlinks remain a key ranking signal. Things have changed since early 2000, and it's no longer a number game, but it is now more of a quality game. A website that has more quality backlinks will get better rankings. 

SEO Experts Sydney
How Backlinks Work? 

When it comes to Google ranking, websites that have the strongest links appear in the top positions on Google. 

Say, for example, 20 websites are blogging about the same topic. Which site will be shown on the top of the SERPS? The answer is, the website that has links from other related websites on the internet will be displayed on the top positions and will get more traffic. In other words, it's not a matter of how many links you have, but from where these lines are coming. 

What is a Good Backlink? 

A good backlink will positively influence your rankings. Some of the characteristics of a good backlink include, 

- It comes from a related website 
- It comes from a site that has a high Google trust 
- It comes from a high-quality website 

What is a Bad Backlink? 

A bad backlink according to SEO specialist Sydney has the following characteristics: 

- It is paid 
- It comes from a low-quality website 
- Its sole purpose is to manipulate Google ranking 
- It is the result of link exchange 

What is Natural Link Building? 

It is one of the safest ways to get those precious backlinks. As the name implies, your site should get links from other websites in a natural way. 

Getting atop in Google ranking is not an overnight occurrence. If you want to create a long lasting online business, then you should connect with the best SEO experts Sydney who will guide you with the proper process.