Speaking to an Audience: 4 Ways to Determine Your Market's Target Demographic

When it comes to business, understanding your audience is the cardinal rule number one. However, this is often easier said than done. Sometimes, you need to look at other strategies and advice to spur your creative thinking around your market's intentions and demographics. Here are 4 ways to help you determine this with more precision:

Keyword Services

There are a variety of keyword services out there today. When in doubt, you can always use Google's free Keyword Planner. It is a more basic keyword research tool but still offers a lot of good insights. These allow you to see how many people are searching for a given search phrase each month. Eventually, you can narrow down which keywords still have a good amount of volume without being too expensive to bid on.

Facebook Ads

If there is one platform that you should not overlook when it comes to understanding demographics, it is Facebook Ads. Facebook allows you to get very specific information about your market. You can target them with everything from income, to education, to location. This kind of specific targeting means that you can ensure your ads are going to be more relevant than the competition for a fraction of the price.


Customer surveys are a great way to get more info about your market. Using Hispanic Digital Marketing Services you can often get even more insights from the data you collect. It lets you see from the inside what your market is thinking. After all, you can try to guess what they want. On the other hand, you can just ask them and let the results speak for themselves. The latter approach will yield better information about your target market.


Digital marketing is one of the most powerful tools you can use when it comes to building your brand equity. However, there is also good old fashioned canvassing. This can take the form of going door to door in residential or commercial areas where your target market lives or works. It can also take the form of phone calls to talk to real people and get information.

If you want to get more out of your marketing, you need to start with understanding your core audience better. If you use the right tools, you can avoid common pitfalls and get more for your money. So use the four tips above. That way, you can pass the competition and be the leader in your target market's minds.