SEO (Search Engine Optimisation) is the current buzz word in the marketing industry. If you want to be at the top in the search engine result page then you need to have a better SEO. SEO is of such importance that it has given rise to a separate industry providing employment to thousands of Content Marketing Company’s.
To rise in SEO charts one effective element is content.Content marketing has gained an important place in SEO operations which is signified by the fact that hiring a content marketing company in India or from abroad to deliver that expertise is what business and brands look.
Well, if you are too worried about your websites SEO rankings and content then you are at the right place as here we bring the Top 5 SEO trends to look for in 2020.
Search Optimisation
Things change at a fast rate and it is necessary that you as a well-established business or a company adapt to this. The term survival of the fittest is applicable here as well. And as of 2020, SEO (search engine optimization) is also changing drastically with keywords losing importance in better search Optimisation of a particular website.
So in this modern world, you cannot hope to just write a lot of content and add some keywords in between the text and exempt is shown at the top of the search engine end result page. Google has now introduced a new method of searching for information based on intent. So now if you have the most number of keywords that relate to a user’s search, then it’s not compulsory that your website result would even show in the search. So the importance is what do about it? Well, the best course of action would be to follow along and come with content that covers the actual intent of the users. You don’t have to worry about it a professional marketing company can easily resolve this issue for you. The professional content writer working there can easily research a particular topic and come up with content that is enough information-rich to help your website reach the top.
Emphasis on Video Content
Recent studies have shown that video content seems to dominate the content world by a huge lead. It has been recorded that an individual person seems to spend about 75 to 80 per cent of their surfing time and data on watching video content. From this, you can easily predict the importance of video content in search engine optimization in the year 2020.
So if you want to stay at the top in your business field then highly recommend hiring a content marketing company that can provide you with effective video content for your website. You can easily optimize these videos for a better SEO, by branding these videos with your company’s name, including your business prospect in the description and most importantly using keywords and CTA (Call To Action) that would make your users want to visit your website.
Social Media Marketing
This is one of the most effective and consistent forms of marketing that is here for as long as the internet has seen the rise of social media marketing. If you want to address a large crowd on the internet then this is the place you would want your marketing team to focus. As a person who is even just learning how to use a browser would definitely first start by creating a social media account.
Social Media Marketing is not just important in terms of sheer numbers, it is also important to help your targeted audience reach you without searching on the internet. As you might have seen Instagram and Facebook adds being directly linked to a website or any other social media platform. Therefore the Social Media platform is not something you should miss out in 2020.
Responsive Website
If your website does not run well on a smartphone, then there is no way for you to reach the top. A website that works both on desktop and mobile is important for a better SEO.
Long Content
Now like we said, Google uses intent-based search, so if you are writing about something on your website, we would recommend you to cover every aspect of that topic, from its whole history to the latest development.