Social media has become the new buzzword of the web. As businesses wake
up to realize the power of social media and the way it can accelerate
the Search Engine Optimization process, more and more companies are
venturing towards Social Media Optimization.
Optimizing your
website for social media is an extremely effective way to strengthen
your link building strategy. And since links are the life-steam of
websites to excel on the web, social media websites are excellent
places to start counting links. And the first step towards optimizing
your website for social media is to optimize your social media profile.
Here are some tips to optimize your business profile on social media websites so that you get effective results:
Make yourself Linkable
Seventy
per cent of Google's algorithm is based on links. And the more relevant
links you have, the better chances you have of improved search engine
rankings. And social media provides you with an opportunity to get
links from a whole new population of bloggers and industry experts.
Therefore, the first step you need to ensure is that your content is
linkable i.e. your content appeals to online population so much that
they link to it. You can add a blog to your profile, create white
papers and make sure your keep your content updated on all your social
media profiles.
Add a Bookmarking Option
Make it
easy for users to tag and bookmark your content. Add a sharing tool
alongside all your content, be it your website, your articles or your
blog posts so that users can instantly bookmark the same on popular
websites like Twitter, Digg Delicious etc. Remember, users are more
likely to bookmark content then and there rather than remembering to
save it later on.
Make your Content More Available
One
of the important ways to make your content travel faster on the web is
to make it available in a variety of formats. So, make sure you have
your content in different formats like PDFs, video files, podcasts,
slideshows etc. in addition to the regular articles and blog posts.
This will increase your spread on the web and therefore, your
accessibility.
Offer Value to your Audiences
Instead
of simply supplying content, make sure that you deliver value to your
readers. Even if it doesn't directly help you get links, make sure it
is informative and adds value for your readers. If your content appeals
to your audience-base then it will automatically get spread over your
networks and their networks as well. Focus on providing free content.
It will go a long way in establishing your reputation in the market.
Research about your Audience
The
only way to appeal to your audiences is to provide them with what they
are looking for. And for this you need to devote some quality time
researching about your potential audiences and their needs and
requirements. Do some effective community mapping and targeting and
make sure of metrics.
