There can be many reasons why you would want to redesign your website. Here are some...
Outdated Design
The
web is continuously evolving and trends and fashion change by the day.
The 3D buttons that were a rage in the past have become a passe now.
The dreaded Flash intros that designers used to avoid have become the
new Web 2.0 trend. If you want to establish a powerful presence on the
web you need to make sure your website is up to date with the latest
web trends and technologies. And nothing better than getting it
redesigned.
Competitive Edge
If you want to be
successful on the World Wide Web, you need to make sure you are a step
ahead of your competitors and have an edge over them. Web users are a
fickle lot. If they fail to find what they need on your website, they
wouldn't take a minute to jump of to some other website,.which might as
well belong to your competitor. That is why it is important to make
sure that you are the better off than them. Spend some time analyzing
your competitors website and compare your own against them. And if they
have a better website, it high time you got yours redesigned.
Failure to Reflect your Brand
Your
website is your corporate identity on the internet. Therefore, it
should be a reflection of your company and what your business stands
for. If your website looks professional, your audiences will have the
same view of your company. On the other hand, if your website looks
amateurish, they will feel that you are not serious about your
business. Moreover, your website should also reflect the ideals and
aspirations of your clients and niche audiences so that they can relate
to you and be more comfortable in partnering with you. It is very
important to send a clear and strong message about who you are and what
you stand for. And if your website is not sending out the right
messages, it about time you got it redesigned.
Fresh and Latest Content
The
power of the web lies in its ability to immediately respond to market
changes and customer requirements. You can make instant changes on your
website and be at par with the latest trends in cyberspace. However,
there are websites that still carry content from antiquity. If you have
old and stale content on your website, its about time to freshen up a
little and get it redesigned. Not only will you get more people
visiting your website but also have a edge over your competitors.
Increased Usability
Often
it happens that users arrive on a website through a search engine but
are unable to find what they are looking for. There is nothing that can
frustrate them more. One the most common problems with otherwise search
engine friendly websites is that they are not easy to use. The
navigation structure is so poor that visitors get lost in their pursuit
for information. This is where a website redesign becomes absolutely
necessary. The new website should enable visitors to find information
easily and effortlessly.
