July 22, 2004 -- Search engine advertising has become so popular that per click charges can quickly get out of hand.
Rapport Online Inc announces a calculator to aid in budgeting per click costs at no charge to the Web site visitor -- you don't even have to register.
The calculator, available at http://roi-web.com/calculator.asp, has four functions: calculate your Web site's conversion rate, cost per visitor, cost per customer acquired through the site and set your pay per click advertising goal. Simple pop-up instructions and prompts on the calculator walk the user through each function.
"I saw a need for this kind of calculator when we were being asked to do pay per click campaigns for Web sites with conversion rates so poor that we could not justify the minimum bids," says Miki Dzugan, CEO and "Chief Marketing Guru" of Rapport Online. "We had to work with the client on Web site usability and conversion issues first."
Dzugan has been in Internet Marketing since 1996. Rapport Online is cited as one of the world's top 30 search engine optimization companies by TopSEOs.com.