DENVER - July 30, 2004 - Atlas OnePoint (formerly GO TOAST), a digital marketing management toolset provider (www.AtlasOnePoint.com), and a division of Atlas DMT, today announced a new user interface that is the direct result of an extensive and ongoing Customer Involvement Project including hundreds of customers.
"This new interface continues to push our online marketing management tools to the forefront of the paid search industry," said Dave Carlson, president of Atlas OnePoint. "As a leading solution for online marketers to manage all aspects of their marketing campaigns, we are committed to improving our leadership position in the global online marketing management marketplace and today's news is further indication of our efforts."
Atlas OnePoint recently unveiled their new user interface featuring streamlined navigation including fewer, more intuitive paths through the OnePoint Online Marketing Management Console, and drop-down menus to facilitate quick movement from page-to-page, and on-screen paths to enable the user to move quickly and easily throughout the site.
OnePoint customers can now view detailed actionable data in a ProfitBuildersm ROI Conversion tracking report and with one click, take the appropriate action to change their bidding strategy or to increase ROI based on that data.
If a particular listing is not performing well, customers can click on the "change listing button" and automatically insert new titles, descriptions or tracking URL's for the search listing into the selected search engine in order to improve performance.
From one interface, online advertisers can manage thousands of keywords and review, change and optimize their online marketing campaigns simultaneously across 40 major domestic and international pay-per-click search engines and comparison-shopping sites including Yahoo!'s Overture, Google AdWords, FindWhat.com, Shopping.com, BizRate, and Froogle.
"Atlas OnePoint continues to focus on providing solutions to meet the unique needs of online marketers. In this case, we received hundreds of pieces of feedback enabling our customers to have direct input into what they want the tool to evolve into. We have frequent and in-depth interactions with our customers, and many of our enhancements are the direct result of those interactions," Carlson said.
Atlas OnePoint offers a free 14-day trial which can be accessed at www.AtlasOnePoint.com.
About Atlas OnePoint
Atlas OnePoint (www.AtlasOnePoint.com), formerly GO TOAST, is a leading global provider of paid search management and optimization tools and operates as part of Atlas DMT, LLC (www.atlasdmt.com). Atlas OnePoint enables small and mid-tier online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients' bids and positions in leading Internet pay-per-click search engines, which saves clients time and money, improves ROI and increases website traffic. Atlas OnePoint offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. For more information about Atlas OnePoint, visit www.AtlasOnePoint.com or call 303-721-2925.
About Atlas DMT
Atlas DMT (www.atlasdmt.com) is a marketing technology provider and creator of the Atlas™ Digital Marketing Suite, the industry's first fully integrated online campaign management platform built by and for marketers. The Atlas Suite helps advertising agencies and advertisers deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, creative management, analysis and optimization, and offers an integrated paid search management toolset. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Worldwide, Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas DMT serves its clients from offices in Seattle, San Francisco, New York, and London, delivering the industry's most complete service and support. Atlas DMT is an operating unit of aQuantive, Inc (NASDAQ: AQNT). Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.