You can spend millions on national or local print or television ads. You can even send your employee to conventions and trade shows to position yourself as an industry expert. But most marketing departments have tried that already, with very little success.
So what do you do? If you want to raise your brand's image and establish yourself as a thought leader in your industry, then there's no effective way than to create quality content and have it shared on top-tier websites.
Why Is It Important To Publish Quality Content For Influential Publications?
You must create and publish great content for top-tier publications because of two main reasons. Firstly, when you write well-crafted, informative, guides, and opinion articles for these sites, it showcases your expertise. This raises your thought leadership reputation as well as that of your brand.
Secondly, this enables you to amass new audiences. Yet, it isn't always easy to determine what type of content marketing techniques you need to follow to have these publications publish your content.
In this post, we'll share some effective content marketing techniques to help improve your conversion and get your content crafted, polished, and published.
Develop a Well-outlined Strategy
Just as every business needs a well-speculated plan before starting their venture, it would be wrong of you to start writing and sending out articles without a proper content marketing strategy. Before you create your plan, make sure you ask yourself these questions first:
- What are my goals?
- Why am I creating this content?
- Who do I want to connect with?
- Is this the kind of audience I need for my brand?
You see, creating a well-thought plan before you start your journey will help you find your main goal. In doing so, you'll keep yourself from wasting energy, time, and resources.
Research Is Key
Before writing articles for a publication you're interested in, it's very crucial that you do your research. It'll help you create quality content and also increase the chances of acceptance. Find out what the publication's audiences are interested in, the overall tone, the editorial style, and the content it generally publishes. Also, reading the publication's submission guidelines will help pinpoint the topics of interests, style preferences, and length restrictions.
Humanize Your Content
The editors and publishers are interested in receiving unique, creative articles for their publications. They want to know your unique perspective. So try to add personal experiences and explanations as it offers audiences with clear takeaways. It will also help you improve your engagement.
Open Up and Be transparent
Don't be afraid to unveil in-depth, proprietary, or personal information as it'll help you attract new talent, clients, and investors. When you create content that exudes a sense of honesty and humility, you come across as trustworthy, reliable, and knowledgeable to your audience.
Beef Up Your Article
Every publication (or reader) is interested in reading unique, well-thought content, not a sales pitch. Sending out promotional material is the no.1 reason why most editors reject guest posts. So when we say 'beef up your article,' we don't mean build up your ego.
Instead, you can create high quality content by injecting several unbiased data and research from reputable sources. For example, it could be a piece about the retail technology advancements or the digital transformation trends depending on the type of audience you're engaging. The key is to focus more on educating your readers, rather than promoting your brand, product, or agenda.
Remember to Proofread
Always proofread your articles before submitting your pitch for any errors and also check for plagiarism to avoid sending inauthentic or duplicated content. You can make use of free tools like Grammarly and Copyscape for this. When you are finally ready to hit that send button, remember to tag your resume along with any relevant articles you've previously issued to prove your expertise.
Summary
Guest publishing enables you to gain new audiences and attract current and potential clients on a whole new level. So just focus on creating and sending original pieces to relevant publications. Plus, if you follow the strategies we've put up, you will have your content printed and shared on high profile publications in no time.